The phrase “tipping point” often has negative connotations, whether it be climate change or sociological trends, but it doesn’t have to be that way. In relation to this music festival, tipping point presents opportunity; a chance to breakthrough. That breakthrough can be seen in the primary imagery that works its way across each individual piece. The pertinent information is starting to emerge from the unknown just as these bands have the opportunity to do as well.This festival is open to all, but geared towards college-aged adults who, much like these bands, are at a tipping point of their own and ready to move on to the next stage of their lives.
The wordmark was created in the same vein as the primary imagery. It adds to the feeling that things are not quite complete. Are they forming, or busting out? Tipping Point can answer that question for a band that is ready to seize its chance and breakthrough.